Purus
Purus, one of Scandinavia's leading manufacturers of products for bathrooms, kitchens and other demanding environments, had a challenge in relation to product administration across their international websites.
Purus is represented in Sweden, Norway, Finland, Denmark and Great Britain, and therefore needed an efficient solution to centralize and distribute product data for their more than 750 products to all their international websites.
Product data from inriver PIM
Purus handles all their product data across countries and languages in the PIM system inriver. Through inriver, they handle both product images, descriptions, specifications, certificates, product sheets, etc.
With more than 750 products plus product variants, it is an extensive and time-consuming process to manually keep the products updated across Purus' international websites. Purus therefore wanted to have PIMpilot implemented to ensure efficient management of their product data as well as automated updating of the products across their websites.
PIMpilot automates the distribution of product data from inriver
Purus chose to implement PIMpilot; an automated integration between inriver and their WordPress websites. With PIMpilot, Purus has achieved a wide range of advantages:
- Streamlining
- Greater accuracy
- Faster time to market
- Elimination of duplication of work
- Scalable and flexible solution
PIMpilot is an effective integration that ensures a more efficient distribution of product data. Through inriver, Purus has centralized their product information, and with the help of PIMpilot, this product data is distributed automatically. This reduces the risk of errors and inconsistent data – and Purus gets rid of the duplicate work of keeping product data up to date across the platforms. PIMpilot also helps ensure a shorter time to market.
With PIMpilot, Purus has also got a flexible and scalable solution that supports their plans to expand into new markets. PIMpilot has been developed so that new websites and new languages etc. can be integrated continuously. This has given Purus a future-proof and flexible solution that supports their growth plans.
The customer states
I would just like to take the opportunity, when we now are up and running, to thank you all for a job well done with the Purus website. It has been a true delight to work with you all! 😊
The fact that you all seem to take pride in your work, are helpful and have a high level of competence and yet the ability to say “I don´t know, but I will find out” when you don’t know made me, as project manager, very safe and confident of success during this whole process.
Now milestone #1 is in place and we continue to the next phase – refining.
Helena Sjööberg,
Digital Marketing Koordinatur, Purus AB
About Purus
Purus is known for developing and producing innovative plumbing solutions such as floor drains, floor gutter systems, indoor drains, etc. Purus' products are developed with a focus on functionality, design and sustainability.
Purus is part of BLS Industries, which also has other separate brands including Unidrain, JAFO and Trio Perfekta.